Sign up for our latest newsletter:Marketing Agency Services
Beacon Strategies has developed a process-driven financial services marketing and communications approach targeted to the needs of our clients. Our marketing team will create a competitive advantage for your firm in the financial services marketplace by focusing resources in ways to produce the greatest returns.
We will provide you with the structure, discipline, and resources needed to provide immediate value and a platform for your long-term marketing strategy and will work with you to create and disseminate your key messages through:
Public Relations
- Local, national and global media relations
- Recommending strategies for attracting media attention
- Identifying the best placement opportunities
- Developing media “hooks” • Digging deep for media opportunities
- Developing the appropriate background materials
- Writing and issuing press releases and media alerts
- Writing tip sheets
- Designing and maintaining media lists
- Relentlessly pitching (real story) ideas to the media
- Monitoring and analyzing media relations efforts
- Changing messages based on coverage results
- Customized public relations planning
- Positioning
- Key message development
- Crisis and issues management
- Competitive communication analysis
- Media training and interview preparation
- Extensive contacts database
- Press and analyst tours • News conferences and events
- Product launches
- Reviews programs
- Momentum campaigns
- Coverage tracking and analysis
- Success stories
- Speaker bureau management and placement
- Contributed article placement
- Corporate publicity
- Customer success story promotion
- Editorial awards tracking and placement
- Editorial calendaring and trend story generation
Corporate Communications
- Corporate identity and brand development
- Logo and slogan creation
- Strategic market research and planning
- Message development and positioning strategy
- Media and marketing plan creation
- Identify and submit award opportunities
- Submit award applications
- Identify and securing speaking opportunities
MARKETING & PROMOTIONS
Brand Recognition
Creation of sales promotions
• Collateral development and production
• Brochures
• Business cards
• Letterhead• Envelopes
• Folders
• Flyers
• Banners/signage
• Direct mail
Website development and maintenance
• Design and programming
• Drive site traffic
• User engagement strategies
• Lead generation
Strategize on event and/or meeting collateral
• Development of memorable promotion strategy
• Presentation materials and handouts
• Promotional items for give-away
• Trade show exhibits
• Banners and signage
• Company/product information packets
Event Production
• Conceptualization of event identity
• Negotiate space reservation
• Strategize on marketing collateral for event • Develop advertising and promotional strategy
• Media center development and management
Advertising
• Media research
• Media plan development
• Advertisement creation and production
• Media negotiation and buying
• Media trafficking
New Media Strategies
• Multi-media applications
• Search engine optimization
• Streaming video capabilities
• Google ad-words • SEO/PR
• Social networking
• Podcasting
